[5][6] Initially, the airstaff consisted of Mark Evans and Dick Warner ("The Breakfast Flakes") in mornings, Gregory "Greg Koogler" MacArthur in middays, Bruce "Doc Winston" Soderholm in afternoons, Craig "Jay Taylor" Wendel in evenings, and "Brooklyn Dave" holding down overnights.

Operating on a shoestring budget in its early days the station made its name through a variety of promotions and gimmicks under the guidance of General Manager and DJ William "Billy Cunningham" Honeylamb and Mark Evans who pull double duties as both Sweet 98 FM's first program director and morning jock.

[citation needed] Another 1981 promotion involved the station asking listeners to affix Sweet 98 FM's "stickificates" to their bumpers for a chance to win $98,000.

In 1982, the station initiated on-air bingo games as a means of increasing listenership, a promotional idea that dragged on for several ratings periods, in one form or another.

One memorable moment came when a seemingly meek elderly woman claimed to have a bingo and made her way, gingerly to the stage only to be told that she did not after all have the matching numbers.

Upon receiving this news was an adorable but cute grandmother unleashed a profanity laced tirade on Billy and the Sweet 98 FM jocks much to the delight of the crowd.

Formerly an apartment building next to what was rumored to have once been a brothel, the Council Bluffs digs were condemned on several occasions in the early 1980s and razed shortly after the move to downtown Omaha in 1987.

So bad was the Council Bluffs facility that when a thunderstorm knocked the power out in 1982, the station operated off the generator of a run-down RV parked in the mud-and-gravel lot behind the building.

The window front studios featured a hydraulic lift which the jocks could raise and lower with a foot pedal to greet revelers who frequently passed by the while celebrating birthdays, weddings, and graduations and making song dedications.

Sweet 98 began hosting a big concert event in the late 90s known as "Sweetstock" which was booked, managed and executive produced by Wayne Coy and featured the hottest artists at the time including N*Sync, Christina Aguilera, Shaggy, Smash Mouth and many more.

[25] On March 11, 2004, at 3 pm, "Sweet 98.5" signed off, with "Good Riddance (Time of Your Life)" by Green Day being the final song played.