During this time country legend and outlaw Waylon Jennings was a disc jockey and it was not uncommon for his good friend and Rock and Roll pioneer Buddy Holly would hang out together at the studios.

It kept its call letters, stayed easy listening by day but carried the country format of KLLL at night when the 1460 AM daytimer signed off.

By 1981, under the programming leadership of Jon Steele, the emergence of George Strait and the Urban Cowboy era saw KLLL rise to number one in the market.

Johnny Walker was the morning personality and featured a very talented lineup that included Jon Steele, Chuck Luck and more.

Afternoon drive personality Jeff Scott also joined the programming team as music director and was responsible for breaking artist like Clint Black and Garth Brooks.

By 1990, KLLL had locked up 32% of the listening audience in Lubbock and was known for breaking the biggest new stars that became the nucleus of the dominant 1990's in country music.

[2] The group is still run by Sr. Vice President Jay Richardson, Director of Sales Colleen Murphy, and Sr Content Director Jeff Scott and a team of 18 + year veterans consisting of Sean Dillon, Damon Scott, Amy O, Dave Fernandez, Jerri Cruz, Sam Stephens, and Chelsey Smith.