KMIR-TV (channel 36) is a television station licensed to Palm Springs, California, United States, serving as the NBC affiliate for the Coachella Valley.
Actor John Conte owned the station through the Desert Empire TV Corporation,[2] and was the proprietor of the Hotel el Mirador in Palm Springs, from which the call letters were derived.
[4][5] The sale was completed on January 1, 2014,[6] making KMIR the company's first station affiliated with one of the Big Four television networks.
This unusual practice (also common in the Fort Myers–Naples, Florida market, where KMIR's former sister station WFTX-TV serves as the market's Fox affiliate) stems in part from Palm Springs's exceptionally high cable penetration rate of 80.5%, which is one of the highest in the United States.
Due to its low-power status, KPSE-LP was pulled from Time Warner Cable systems at midnight on July 11, 2013, in a retransmission consent dispute with Time Warner; KMIR continued to air on the system for thirteen days after due to rules disallowing full-power stations from being pulled during a sweeps period.
[8] KMIR, along with all Journal stations, was pulled at midnight on July 25, 2013, off Time Warner systems at the end of the sweeps period.
In late 2023, the station began changing its news focus with less coverage of crime and low-impact stories while placing greater emphasis on community issues and storytelling that serves the audience.