It is owned by Entravision Communications alongside Class A UniMás affiliate KDJT-CD (channel 33, licensed to both Salinas and Monterey).

[2] In the same year, KCBA, the only television station broadcasting in Spanish in the area, was sold to the Ackerley Group.

The group found an old building on Garden Road, which coincidentally had been the first home of KMST-TV (now KION-TV), which Schuyler had started in 1969 and sold a decade later.

After much searching for a suitable transmitter, one was found and installed along with an antenna, atop of Fremont Peak, overlooking the Salinas Valley.

Production and broadcasting equipment was purchased and installed, support personnel hired, a small news team was assembled and the station went on the air on time.