KMLB (1440 AM)

The station was first licensed in 1930, as KMLB, to J. C. Liner at 512 South Grand Street in Monroe, for 50 watts on 1200 kHz.

The station call letters were changed to KWEZ on March 3, 1986, to KJLO on February 28, 1989, and back to the original KMLB on January 18, 1991.

[5] A construction permit for the expanded band station was assigned the call letters KBJE (now KRJO) on September 4, 1998.

[6] The FCC's initial policy was that both the original station and its expanded band counterpart could operate simultaneously for up to five years, after which owners would have to turn in one of the two licenses, depending on whether they preferred the new assignment or elected to remain on the original frequency.

At the time, the FCC noted that "The conditional grant... required Holladay to surrender the license for the station that at the time bore call sign KMLB (AM) ('Old KMLB'), Monroe, Louisiana, prior to Holladay consummating its acquisition" of KNOE.