KMMA (97.1 FM) is an commercial American radio station licensed to Green Valley, Arizona and serving the Tucson metropolitan area.

[2] Because of the transmitter location, the station is hard to pick up in most northern suburbs of Tucson, but is easy to receive in central and southern communities.

Plans to move the station's license to Tucson and increase its power were never approved by the Federal Communications Commission, leaving poor ratings for Cool FM.

The change came after the format proved unable to recover from the move to 97.1 in local Nielsen ratings, bottoming out with a 0.6 share in the August 2022 books.

[8][9] On September 26, at 7:03 am, the station flipped to a bilingual-presented Spanish CHR format as "Mega 97.1, #1 Para Latino Hits".

[8] The first song played on Mega was "Provenza" by Karol G. With the move, the station added former KZZP Phoenix afternoon host Suzette Rodriguez in mornings from 6am-12pm and Ivan Gonzalez from 12-6pm.

Rodriguez, a Tucson native, was previously heard on KRQQ and the syndicated JohnJay & Rich morning show, and had most recently tracked afternoons in the market on KOHT.