It is owned by Farrell Enterprises LLC, and airs a full-service country music format.
Programming is heard around the clock on 250-watt FM translator K277BX at 103.3 MHz in Star Valley.
[4] While it was still being constructed, the station was assigned the KMOG call letters by the Federal Communications Commission on March 15, 1982.
The original developers were Neil Monaco, Hall Mayo and Willard Taylor.
The station featured an adult contemporary music format and it was an affiliate of the ABC Information Radio Network.