[3] Today's KSWG began life in September 1992 on 93.7 MHz as modern rock station KFMA.

The station was owned by Harold Shumway alongside KTIM 1250 AM, and as KFMA, it was run by former KUPD/KUKQ general manager Lloyd Melton.

Early in 1993 KFMA became KMEO, an easy listening music station using call letters made famous in Phoenix by KMEO-AM-FM (now KIDR and KMXP); Melton sued Shumway in Maricopa County Superior Court.

Geoff Stirling, a new age enthusiast and Canadian-American media mogul, had an unspecified stake in the station.

[5] KBSZ also made moves to increase its coverage; it picked up use of a translator from KEDJ at 96.3 MHz, improving its signal in metro Phoenix.