KNZR (AM)

KNZR is designated by the Federal Communications Commission (FCC) as a clear channel radio station, sharing Class A status on 1560 AM with WFME in New York City.

The station's schedule features (formerly on AM, still on FM) one local talk show heard in late mornings, hosted by Terry Maxwell, a former Bakersfield City Council member and restaurateur.

[4] On weekends, syndicated shows include At Home with Gary Sullivan, Bill Handel on the Law, Tom Gresham's Gun Talk, Somewhere in Time with Art Bell and Rich DeMuro on Tech.

KPMC was an ABC Radio Network affiliate in the 1940s and early 50s, carrying its schedule of dramas, comedies, news and sports.

[8] As network programming moved from radio to television in the 1950s, KPMC switched to a full service middle of the road format of popular music, news, talk and sports.

[10] Alpha Media chairman Larry Wilson said, "The Buckley clusters in California will be a great addition to the West Coast footprint.

On January 18, 2018, Midday host Jaz McKay was told that due to budgetary concerns he would be replaced the next week with Sean Hannity in the noon to 3p.m.

McKay claimed the large number of Spanish language radio stations in Bakersfield made it increasingly difficult for English speaking announcers to find employment.

[13] On the same day, it was also reported that McKay's fellow conservative talk show host Inga Barks was, for unspecified reasons, no longer associated with the station.

Logo before 97.7 simulcast