KOFIC grants up to 30% cash rebate on “foreign audio-visual works production expenditure incurred for goods and services in Korea”.
Also, Korea has usually been portrayed as a “faux North Korea.” Through this program, the South Korean government shows willingness to change the status quo.
But in the long run, it also seeks to promote Korea’s brand image and to increase its Soft power.
[2] Marvel Studios was selected for the incentive program has shot the sequel of 'Avengers','Avengers: Age of Ultron' in Korea in March, 2014.
[3] Up to 23 million dollars’ worth of economic benefit is expected, especially in the local job market and tourism.