[4] Radio pioneer Arch L. Madsen, who would later achieve worldwide stature as Bonneville International Corporation's visionary leader, was KOVO's first station manager.
Madsen, who previously built KSUB in Cedar City, Utah, also helped form the Inter-mountain Network which joined KOVO with KALL, KLO, and KOAL.
Disk Jockeys included David White, Mike VanDorn, Dwayne Case, Leonard Banks, program director Randy Morrison, and others.
Along with the talented DJs that the station was procuring in the late 1960s, the station's quality was finally enhanced to the same or higher talent level as the two top rockers in Utah at the time – KNAK and KCPX in Salt Lake City, but its market share was predominantly Utah County and several counties south.
Its nighttime signal occasionally reached all the way to Los Angeles, where a segment of its listeners included fellow DJs at the top rocker KHJ, as well as XERB, the “Boss Soul Power” border blaster station in Rosarito Beach, Mexico, who described themselves as fans of the station.
In 1989 Steven Grow and his brother David purchased the old KOVO radio station with hopes of real estate development.
While with Simmons media KOVO would simulcast KZNS from Salt Lake City, outside of Cougar Sports 960, BYU Baseball, and Utah Valley men's basketball.
On May 21, 2015, KOVO expanded their sports content by acquiring BYU Cougars women's soccer games produced by IMG.
It began simulcasting on two translators one on K252DI 98.3 in Salt Lake City & K280GJ 103.9 in Provo On November 7th, 2024, KOVO expanded their programming by adding the syndicated The Herd with Colin Cowherd and Unsportsmanlike with Evan, Canty, and Michelle.