It is owned by Ventura Broadcasting alongside Ion Television affiliate KVUI (channel 31, also licensed to Pocatello).
The two stations share studios on West Alameda Road in Pocatello; KPIF's transmitter is located on Howard Mountain.
The original construction permit for KPIF was granted on March 2, 2001, to Pocatello Channel 15, L.L.C., a partnership between KM Communications, Inc. of Skokie, Illinois, Kaleidoscope Foundation, Inc. of Little Rock, Arkansas (a subsidiary of Equity Broadcasting Corporation), and Potelco Broadcasting of Greensboro, North Carolina.
[citation needed] In 2003, due to irreconcilable differences that caused delays in development of the permit, Myoung Hwa Bae of KM Communications extended an offer to buy out the other two members.
After The CW moved to a digital subchannel of ABC affiliate KIFI-TV (channel 8) on September 7, 2009, the station switched to RTV (now Retro TV).