It is owned by Ventura Broadcasting alongside Grit affiliate KPIF (channel 15, also licensed to Pocatello).

The two stations share studios on West Alameda Road in Pocatello; KVUI's transmitter is located on Howard Mountain.

On January 31, 2014, Compass Communications reached a deal to sell KFXP, along with two commonly-owned low-power stations in Beaumont, Texas, to Abraham Telecasting Company,[13] however, the sale fell through.

[14] The sale was completed on October 30;[15] on November 9, Buckalew changed the station's call letters to KVUI.

[16] Buckalew then announced that it would relaunch KVUI by December 1 as a MeTV affiliate; the station also intends to air some local programming.

[17] Buckalew Media agreed to sell KVUI, along with the construction permit for KVUT-LD in Twin Falls, to Ventura TV Video Appliance Center for $575,000 on January 20, 2017.