KPLA broadcasts from the highest tower in Columbia, Missouri, reaching 70 miles (110 km) within Mid-Missouri.

In 1992, Al Germond and his business partners, John Ott and David Baugher, bought KFRU-AM under the company name of Columbia AM.

Later came additional radio stations, including KBXR-FM 102.3, KOQL-FM 106.1, KJMO-FM, KLIK-AM, KBBM-FM and KZJF-FM, as well as ownership of the Columbia Business Times publishing products.

By February 2004, the company had become Premier Marketing Group and sold the radio stations to Cumulus Broadcasting for $38.75 million.

Playing soft rock music from the 70s, 80s, 90s and beyond, KPLA remains one of the top-rated radio stations in Columbia.

She was co-host on the morning show with a variety of male counterparts, including J. R. Greely, Rob Carson, Tom Bradley and Kevin Hilley.

Tom Bradley's career in Columbia started with KTGR-AM when the radio station was broadcasting country music.