KPUR-FM (95.7 FM, "Texas Country 95.7, The Armadillo") is a radio station serving the Amarillo, Texas, area with a country format.

Its studios are located at the Amarillo Building downtown on Polk Street, and its transmitter tower is based southeast of Amarillo in unincorporated Randall County.

The station is an affiliate of the Dallas Cowboys radio network.

[2] On January 15, 2018, the then-KARX switched frequencies with KPUR-FM and changed its name from "Nash Icon 95.7" to "Texas Country 95.7, The Armadillo".

This article about a radio station in Texas is a stub.