[5][6] Then, it tried a full-service Middle of the Road (MOR) format, focusing on the northern suburbs of the Twin Cities.

[12][13] The oldies format originally spanned the era of the early days of rock 'n roll music of the mid-1950s through the late 1960s.

[15] (In 2014, Clear Channel changed its corporate name to iHeartMedia, Inc.) In the early 2000s, KQQL began switching to Christmas music during the holiday season.

KQQL also began airing "American Top 40" episodes from the 1970s hosted by Casey Kasem.

On April 28, 2009, KQQL released all on-air personalities, including morning host Lois Mae and radio veteran Dan Donovan.

Disk jockeys on KQQL were voicetracked from other Clear Channel stations, with news coming from KOA in Denver.

However, in mid-2010, KQQL hired several new on-air personalities, including radio veteran and KARE 11 reporter Lee Valsvik.

Direct competition with Cumulus Media's WGVX (Love 105) ended when that station switched formats to adult contemporary music in early 2012.

On April 25, 2006, Clear Channel Communications announced that KQQL's HD2 subchannel would carry a format focusing on hit music from the 1980s.

During the summer of 2011, the HD2 subchannel changed its programming to a simulcast of AM all-sports sister station KFXN.

In August 2012, the HD2 subchannel was changed back to "Kool 1-0-80s", now using iHeartRadio's "My 80s" service, with many of the same 1980s hits format it had before.

On May 23, 2014, KQQL-HD2 flipped to urban adult contemporary and began simulcasting on FM translator W227BF (93.3 MHz), licensed to Shoreview, Minnesota.

[17] On June 29, 2020, 15 iHeart stations in markets with large African-American populations, including W227BF/KQQL-HD2, began stunting with African-American speeches, interspersed with messages such as "Our Voices Will Be Heard" and "Our side of the story is about to be told," with a new format slated to launch on June 30.

[18][19] On June 30, it was made official that W227BF/KQQL-HD2 would be a charter affiliate of iHeart's new Black Information Network, which is an all-news format specifically geared toward African-American listeners.