It is owned by iHeartMedia, Inc., and it broadcasts an adult contemporary radio format, switching to Christmas music for much of November and December.

KRBB has an effective radiated power (ERP) of 100,000 watts; their transmitter is located outside Colwich, Kansas.

On March 23, 1987, KLZS rebranded as "Magic 98", and tweaked its format to include more new age music and smooth jazz.

[12][13] In April 2019, Cox and Beard were let go, and were replaced by the syndicated "Murphy, Sam and Jodi", who are based at Baton Rouge sister station KRVE.

[14][15] KRBB, along with other iHeartRadio stations, partner with KSNW, the local NBC Network affiliate, when tornado warnings are issued in the Wichita area.