[3] A month later, on August 10, KSXY started testing its transmitter by broadcasting wind noises, described by the Reno Gazette-Journal as "a continual windstorm", with programming beginning two days later.

Feeling that there was a chance to offer something Reno did not have, KSXY flipped to adult album alternative as "The X" on November 1, 1990; the new, eclectic sound was patterned after KBCO in Boulder, Colorado.

[8] In support of the format, KSXY became KTHX; general manager De Hagen noted: "'Sexy' is not something I want to refer to in my radio station.

The move was met with a flurry of letters and phone calls in protest of the change,[10] prompting Olympic to reconsider its decision[11] and The X returned on August 19 with its air staff intact after a 17-day interregnum.

[14] Sunbelt had a format in mind for its new acquisition: all-news radio using the existing local news resources of its TV station, putting "The X" back on the endangered list.

[19]) The format proved successful enough that a Sunbelt affiliate leased out and then bought a radio station in Las Vegas, which became KVBC-FM, in 1995.

[21][22] After the trial, KRNV-FM added more talk programming to its lineup, and in early 1999, the station began broadcasting jazz music in weekend and evening hours to boost middling ratings.

[27] In November 2001, Entravision acquired the Univision affiliation in Reno from Pappas Telecasting and expanded its studio center with KRNV-FM and the TV station the next year.

[30] It also airs El Show del Ratón, which Entravision syndicates from KDLD/KDLE in Los Angeles to 11 of its La Tricolor stations.