KROD (600 kHz) is a commercial AM radio station in El Paso, Texas, United States.

The offices and studios are located on North Mesa Street (Texas State Highway 20) in Northwest El Paso.

[6] The call sign KROD stood for Dorrance D. Roderick, the station's original owner and the publisher of the El Paso Times newspaper.

A short time after going on the air, KROD increased its power to 250 watts and had a construction permit to move to 600 kHz.

[7] The 600 kHz transmitter was on Dyer Street in Northeast El Paso, where the Sunrise Shopping Center now stands.

An advertisement in the 1953 Broadcasting Yearbook said that KROD had the "greatest coverage of any radio station in El Paso," with the biggest audience, the largest dollar value and unrivaled local programs.

[9] KROD moved to a full service middle of the road (MOR) format of popular music, news and sports.