WE Fest is a three-day country music festival that has been held each year on the first weekend in August at the Soo Pass Ranch in Detroit Lakes, Minnesota, United States.
Ownership of WE Fest (Matt Mithun and Live Nation), has changed in recent years with updates often posted to the website.
[2] The festival was started by Jeff Krueger in August 1983 and was held on a stage that was down in a horse pasture.
The WE Fest logo was created by John Roley in 1982 in Bloomington, Minnesota, at Jeff Krueger's attic apartment on Old Shakopee Road.
Since then, other country singers and bands have included Jason Aldean, Big & Rich, Brooks & Dunn, Kenny Chesney, Carrie Underwood, Eric Church, Florida Georgia Line, Rascal Flatts, Vince Gill, Merle Haggard, Faith Hill, Toby Keith, Jerry Lee Lewis, Roger Miller, Martina McBride, Tim McGraw, Nitty Gritty Dirt Band, Charley Pride, and Kane Brown as well as George Strait, Brett Eldredge, Taylor Swift, Blake Shelton, Tanya Tucker, Keith Urban, Tammy Wynette, Brad Paisley, and Trisha Yearwood.