KSAN's studios and offices are located on Battery Street in San Francisco's SoMa district.
While the AM station aired a regional Mexican format, KUFY played beautiful music, mostly instrumental cover versions of popular songs along with Hollywood and Broadway showtunes.
KSOL became the first urban radio station on the FM dial in the San Francisco Bay Area.
The company also purchased 99.1 in San Jose from Viacom, and began simulcasting KYLD's programming in the South Bay, to expand coverage.
Program Director Rick Thomas and Music Director Michael Martin set a plan in motion to overtake KMEL; they came up with a strategy of playing "old school" and up tempo freestyle/dance songs like those heard on heritage San Jose radio station HOT 97.7.
To initiate this change, the station played AC/DC "A to Z", all 154 songs the band had recorded at that point, aired in alphabetical order.
[9] The weekday on-air staff at The Bone consisted of morning team Lamont & Tonelli, as well as Chasta, Steven Seaweed and Zakk.
[citation needed] Steven Seaweed retired on July 1, 2017, after 44 years of deejaying in the Bay Area, the last 20 of which had been with KSAN.
While co-owned KNBR and KTCT are the primary flagship stations for the team, KSAN also airs the games.