KSEQ's main competitor is 94.9 KBOS-FM, which has been the leading rhythmic contemporary station in the market for even longer.

Musically, KSEQ has always shifted and capitalized on the current state of the CHR format each year.

In January 2009, KSEQ began separating its playlist from KBOS with pop artists like Lady Gaga, Black Eyed Peas, Beyoncé and Mariah Carey.

In May 2012, KSEQ/Q97.1 welcomed Big Boy's Neighborhood, a Los Angeles-based syndicated wake-up show, to mornings.

It also added market veteran Erik "Danny" Salas to the afternoon drive time.