KKUU airs a rhythmic top 40 (CHR) music format branded as "U 92.7".

Later, KECY-FM changed call letters to KCMJ-FM and flipped to a Hot AC format as "KC92.7 FM".

Former personalities include Jimmy Kimmel, Kevin Koske, and Mike Bell.

Broadcast on translator 103.9 K2308V in 2012 It signed on with a Hot AC format branded as Crush 103.9 but in 2015 the station shifted to Soft AC and identified itself as 103.9 FM and then rebranded as Easy 103.9.

In November 2015 the station flipped to its current sports format with programing being feed by ESPN Radio KKUU gets little competition in the Palm Springs area (Coachella Valley).