[4] The new station took its call sign from Carpenter's six grandchildren: Kelly, Amy, Traci, Troy, Jared and Joel.
[4] In November 1986, former Bonneville International executives Joseph A. Kjar, Donald Bybee and Blaine W. Whipple, organizing as Color Country Broadcasting, purchased the station from Carpenter,[4] changing the call sign to KDLX "DeLux Radio" on January 1, 1987.
[5] KDLX moved immediately to new studio facilities[6] Kjar, Whipple, and Bybee sold the station in November 1988 to Las Vegas broadcaster Jack London (Paul G. Maziar) who subsequently filed bankruptcy.
[8] On New Year's Eve 1988, the Quail Creek Reservoir Dam near Hurricane broke, sending a 4-meter (13 ft) wall of water down the Virgin River and causing over US$11 million of damage to houses, farms, roads and utilities, including KSGI, whose transmitter site was located near the river in St. George.
Simmons operated KSGI under an LMA, changing the call sign to KTSP "Total Sports"[10] in 1998 and again to KZNU in 2001.