[citation needed] On September 22, 1936, Harold Johnson and Leland M. Perry received a construction permit for a new 100-watt radio station to operate on 1310 kHz at Cedar City.

[6] A reorganization of KSUB under the Southern Utah Broadcasting Company followed, with Earl L. Glade, general manager of KSL in Salt Lake City, becoming the largest stockholder.

[4] KSUB's ties to KSL became more concrete in 1944, when the Radio Service Corporation, its licensee, purchased a majority share in the Cedar City outlet.

[23] KSUB returned to being the flagship station of Southern Utah Thunderbirds athletics in 2020 as part of a new deal with Cherry Creek.

[24] Effective June 17, 2022, Cherry Creek Radio sold KSUB as part of a 42 station/21 translator package to Townsquare Media for $18.75 million.