The station is currently owned by Wayne Johnson, through licensee Media Logic LLC.
The radio station was founded in 1938 by Harry Behler and was first licensed as KGEK in Yuma, Colorado, about 60 miles southeast of Sterling.
For the next 30 years the station occupied an adobe building and, later, double-wide mobile home at the east edge of Sterling.
The station was moved into a new facility on West Main Street in Sterling in 1983, and remains at that location.
In the late 1960s and early 1970s the station experimented with a multi-format concept, playing "easy listening" music in the mornings, country music in the afternoon and rock/pop in the evenings.