KBOI-FM (93.1 MHz) is a commercial radio station located in New Plymouth, Idaho, broadcasting to the Boise area.
The shift left Boise without a CHR radio station targeting to the mixed demographics including African-Americans for the next year as the future competitor, KF95 (KFXD-FM) had no interest in playing music by artists such as Bell Biv Devoe due to low population of African-Americans in the Treasure Valley at the time.
While KCIX's attempt to take over the Top-40 market fell short, the damage from losing the morning show proved costly.
The logo and branding was similar to CBS Radio's KAMP-FM (from Los Angeles), WNOW-FM (from New York City), WVMV (from Detroit) and Beasley Broadcasting's KFRH (from Las Vegas).
This, along with corresponding advances in digital music storage technology such as iPods and the Internet essentially doomed KZMG, and talk of a format flip soon intensified.
On November 26, 2021, it was announced that the station would drop its simulcast with 1350 AM on January 3, 2022; a new translator, K237HA 95.3 in Nampa, would become the new FM home for KTIK's programming.