KUBQ (98.7 FM, "The Ranch") is a radio station licensed to serve La Grande, Oregon, in the United States of America.
KUBQ broadcasts a country music format to eastern Oregon.
The deal was approved by the FCC on January 7, 1985, and the transaction was consummated on June 24, 1988.
[5] The station was assigned the KUBQ call sign by the Federal Communications Commission on June 4, 1990.
[1] On July 1, 2019, KUBQ changed their format from rock to country, branded as "98.7 The Ranch".