KUPL (98.7 FM) is a commercial radio station in Portland, Oregon.

The station is owned by Alpha Media and airs a country music radio format, known as "98.7 The Bull."

KUPL's studios and offices are located in Downtown Portland on SW 5th Avenue.

In 1981, KUPL-AM became a "Music of Your Life" affiliate, continuing with an easy listening format until 1984.

In 1995, the AM station was sold for $2 million to Crawford Broadcasting, who switched it to a Christian radio format as KKPZ.

[10] In August 2009, CBS sold its Portland cluster to newly formed Alpha Media.