KURB has an effective radiated power (ERP) of 100,000 watts, the maximum for non-grandfathered FM stations.

[2] The station's current lineup includes mornings with Kevin Idol and Robyn Cisar; middays with Randy Cain; and afternoon drive time with Becky Rogers.

B-98.5 is involvement with charitable organizations, most notably Arkansas Children's Hospital where more than $2.5 million has been raised through annual fundraising efforts.

Personalities who have previously worked at KURB include Little Rock radio veteran Craig O'Neill, who left the station in 2000 for a position in local television, anchoring evening newscasts for Little Rock's CBS network affiliate, KTHV.

Other KURB alumni include Jeff Matthews, now with Conway Corp., and long-time local TV host and radio personality Lisa Fischer.