KVDU

KVDU (104.1 FM, "104.1 The Vibe") is a commercial radio station licensed to Gonzales, Louisiana, and serving the Baton Rouge metropolitan area.

The station remained licensed to Houma, but dropped its middle of the road (MOR) format for oldies.

In February 1997, the station was acquired by San Antonio-based Clear Channel Communications, a forerunner to today's iHeartMedia, for $8.75 million.

Under Clear Channel ownership, KUMX ran a small playlist, stressing repeated airing of the biggest current hits.

On June 29, 2001, at 6 a.m., "Mix" signed off with "When It's Over" by Sugar Ray, and began stunting by playing only construction sound effects.

[5] By November 2003, the format shifted to Rhythmic Top 40, then flipped to urban gospel in July 2005 as "Hallelujah 104.1", under new call letters KHEV.

During Hurricane Ida in August 2021, KVDU's tower, shared with Cumulus Media-owned 92.3 WZRH, was destroyed.

[10] A permanent new tower location was not found until March of the following year, when iHeart announced to the FCC its intention to change the city of license to Gonzales.

[11] The shorter tower and relocation ended KVDU's ability to effectively cover the New Orleans radio market.