[3] The new owners instituted new programming, consisting primarily of a middle of the road music format but also including regular editorials and more time devoted to public affairs.

[5] A prominent on-air personality from this era was Phil Hendrie, who left KFI in August 1990 to begin hosting a weekday afternoon program.

[6] One such persona was "Raj Fahneen", introduced in September 1990 to "defend" the positions of Saddam Hussein just as tensions were rising in the Middle East in the lead-up to the Gulf War.

[citation needed] In August 1996, Fox sold KVEN and its FM counterpart, now called KHAY, to McDonald Media Group for $12.7 million.

Originally formatted by radio veteran Lee Marshall, it also aired the syndicated Wolfman Jack and Dr. Demento programs.