Since it was clear this would be the only Urban station in the region, the playlist was an eclectic mix of Hip Hop, Rap, R&B, Old School R&B, Classic Soul, Gospel, Jazz and Blues.

In the early 2000s KVJM gained the notoriety of airing morning shows on tape delay between 9 AM and 6 PM.

Eventually, KVJM added the Russ Parr show on tape delay; it aired 10 AM to 2 PM.

In 1985 a group headed by Bryan businessman Joe Lee Walker the frequency of 94.3 FM was granted.

Tony Dean and AJ Whiteside developed an on-air chemistry that would drive KHRN to immense popularity among their devoted listeners.

With high-profile features, such as AJ's "ALL My Children Update", Tony Dean's Fast 5 at 5 Traffic Jamz, the late-night quiet storm show, The Love Flight K-94 held the pulse of the listeners.

Memorable characters and commercials included, "MC Foodtown, Henry Lee's color weather radar, "The Hernandez Family were all part of the entertainment.

K-94FM instituted one of the first rap live music formats in the country with "Yo Friday Night Jamz with Tony Dean and J.Frank Hernandez.