Trinity Valley Broadcasting Company sold KVLL & KVLL-FM to Radio Woodville, Inc. on November 20, 1998.
Owned by Steven Yates, KVLL-FM was granted a Minor Modification in June 2002, moving KVLL-FM's transmitter site from Rockland to its current site on U.S. Highway 59, south of Diboll.
Townsquare Media is the current owner of "My 94.7" KVLL-FM, after acquiring the former Gap cluster.
On February 10, 2020, KVLL-FM changed its format from adult contemporary to Regional Mexican, branded as "La Mejor 94.7".
[2] On July 18, 2022, KVLL-FM changed its format from Regional Mexican to Spanish adult hits, branded as "Juan 94.7".