KVLY (107.9 MHz) is a commercial FM radio station licensed to Edinburg, Texas, and serving the Rio Grande Valley.

[2] The station is currently owned by Entravision Communications and broadcasts an adult contemporary radio format, switching to Christmas music for part of December.

[3] It shares studios and offices on North Jackson Road in McAllen with its sister stations: KFRQ, KKPS and KNVO-FM.

KESI played quarter hour sweeps of soft, mostly instrumental cover versions of popular songs, as well as Broadway and Hollywood show tunes.

Tippie purchased the Yazoo lawnmower sales and service building and renovated it using the plans of chief engineer Mike Hales, who also designed the studios of KURV after the fire.

Tippie then purchased radio station KRIO 910 AM in McAllen and also KNCN "C101" in Corpus Christi, Texas.

It played well-known adult hits dating back to the 1960s, including a nightly "Love Songs" program.

On September 19, 2011, the station saw an increase in listeners and "The Nightly Hook-Up" was moved to the prime time slot weeknights during the premiere of "Nani's Neighborhood" from 8 pm – 10 pm, while keeping all other original times of "The Nightly Hook-Up" as established, thus sparking a "mix war" with rival KBFM.

"The Nightly Hook-Up" was the only "live" mixshow in the McAllen-Brownsville-Harlingen market that allows listeners to instantly call in and request a song to be "mixed" in.

In 2012, Program Director Alex Duran, gave the go-ahead to utilize AJ Leal's production capabilities to energize the imaging effect of 107.9 Mix FM and introduced a new "Mainstream Top 40" sound.

In February 2015, AJ Leal was quietly removed from all duties at 107.9 Mix FM due to legal issues and was replaced with other on-air personalities filling in the noon spot.

In December 2017, the staff was notified of budget cuts and thus led to the release of several on-air talents from KVLY and sister stations within the company.