KVMA-FM (102.9 MHz, "Magic 102.9") is an American urban adult contemporary formatted radio station licensed to Shreveport, Louisiana, United States, and serving the Shreveport-Bossier City Metropolitan Area.

[2] The station is owned by Cumulus Media and based at the Louisiana Boardwalk in Bossier City.

KVMA-FM was purchased in 2004 from Magnolia, Arkansas and relocated to the Shreveport Market on 107.9 MHz with Cumulus Broadcasting.

KVMA-FM picked up the syndication rights to the Dede In The Morning It is also the home of The D.L.

KVMA-FM transmitter facilities are located near Downtown Shreveport on a Landmark non supported structure nicknamed Eiffel Tower.