KVMV (96.9 FM) is a non-commercial radio station licensed to McAllen, Texas, which serves the Lower Rio Grande Valley.

The station broadcasts a Christian adult contemporary radio format,[3] switching to Christmas music from Black Friday to Christmas Day.

The station is currently owned by World Radio Network, Inc.[4] The station first came on the air on March 9, 1972, branding as KVMV-FM 97.

In 2002, K268AP-FM in Falfurrias, Texas became a simulcast of KVMV.

This article about a radio station in Texas is a stub.