[1] It originally aired country and easy listening music and was owned by George W. McClarin alongside KCLW (900 AM).

[5][1] After a 1978 sale attempt to Lowell Duncan was not consummated,[1] McClarin found his buyer in Monarch Communications Systems, which purchased the station for $115,000, plus $10,000 for a non-compete agreement.

[12] In 1989, the station was sold to Gaylon W. Christie for $50,000,[13] and on July 13, 1989, its call sign was changed to KRYL.

[16] In 1999, the station was sold to Capstar,[17][18] and on September 17, 1999, its call sign was changed to KASZ.

[19][20] In 2003, the station was sold to Educational Media Foundation for $100,000, and on March 21, 2003 its call sign was changed to KVLZ.