Under the North American Regional Broadcasting Agreement, KTSW would change frequency to 1400 kHz on March 29, 1941 and increase power to 250 watts.

By early 1951 the station had moved out of the Broadview to a new location near the south city limits of Emporia.

In March 1965 the FCC authorized KVOE to increase its daytime power to 1000 watts, broadening its coverage area.

By the 1970s, KVOE was listed as an ABC affiliate, with easy listening/middle of the road music, and some country programming.

The license transferred to Valu Broadcasting in 1987 after which the station altered its music programming to mostly adult contemporary with some oldies.