It offers at least grade B coverage of a majority of Kansas, as well as large portions of Nebraska, Missouri, Oklahoma and Iowa.
Besides its home market of Topeka, it can be heard at city-grade strength in Emporia, lower southeastern Nebraska, and most of the Kansas City metropolitan area.
The station features extensive coverage of local high school sports, as well as Kansas State University athletics.
These were generally hired out for a few weeks at a time to theaters, mostly located in small midwestern towns that didn't have their own radio stations, to be used for special programs broadcast to the local community.
(Regulating "moving targets" proved difficult, so in May 1928 the Federal Radio Commission announced it was ending the licensing of portable facilities.
[17] On January 31, 1929, ownership was transferred from C. L. Carrell to the Topeka Broadcasting Association, Inc.[19] It was organized by United States Senator Arthur Capper, who also owned the Capital.
WIBW's main studios for decades were located on Wanamaker Road in west Topeka, near the Menninger Clinic.
[20] While it was common for stations to share frequencies in the early days of radio, what was unusual was that this arrangement lasted for over seventy years.
WIBW made several attempts to acquire full time operation on the frequency, especially after 1957, when Oscar Stauffer bought the Daily Capital.
In December 2001, Kansas State decided to move its sports broadcasts to the Mid-America Ag Network (MAAN), after airing them on WIBW continuously since 1969 and off-and-on since the 1950s.
After long negotiations, WIBW's parent company Morris Communications agreed to update the arrangement in exchange for full use of the broadcasting hours.
This resulted in WIBW buying KKSU's timeslot for $1.5 million, in addition to transferring exclusive rights to all Wildcat sporting events to MAAN.
In the Royals' early years, WIBW was considered the flagship station for the team's radio network.
The station renewed its University of Kansas affiliation in 2016, although the Jayhawks broadcasts subsequently moved to KMAJ and KWIC-FM.