KWBC (1550 AM, 98.7 FM; Willy 1550 & 98.7) is an American broadcast radio station, licensed to College Station, Texas and owned by Bryan Broadcasting License Corporation.

The facility was granted a construction permit on May 11, 1960 by the Federal Communications Commission to build a 250 watt daytime only broadcast transmission tower at the intersection of Taft St. and People St., operating at 1550 kilocycles, with a studio location at 116 Railroad St. in Navasota.

After nearly 50 years of operating in Navasota itself, KWBC was granted a Minor Modification to move the AM transmission site to Bryan-College Station on July 30, 2012.

After the move north, KWBC's signal had some difficulty reaching the former Community of License during daytime hours, and was non-existent at night.

This was rectified by constructing an FM translator for KWBC in Navasota itself, operating from the former AM tower site, as 98.7 K254DA.