KWYE (101.1 FM, "Y101") is a commercial radio station in Fresno, California, airing a hot adult contemporary music format.

It was owned by American Family Broadcasters, airing a Christian radio format.

The Universal Broadcasting Company acquired it in 1968, switching to a middle of the road music (MOR) format.

Since KSKS had better ratings, KRBT was changed in September 1996 to modern adult contemporary with the nickname of "Star 101".

[6] Star 101 was successful until rival station KTHT changed to "Alice", which was a similar format.

Both stations competed with Hot AC sounds until Star 101 threw in the towel in 2002, becoming KWYE, with the moniker "Y-101."

With these changes, the station fired most of the air staff and began a new on-air campaign.

On December 13, 2006, new owners Peak Broadcasting pulled the plug on KWYE's Top 40 format and flipped the station to adult contemporary music.

The reason for this might have to do with Fresno/Hanford/Visalia radio market already being saturated with two popular Rhythmic Top 40 stations 94.9 KBOS-FM and 97.1 KSEQ.

[9] Cumulus also owns 580 KMJ, 105.9 KMJ-FM, 97.9 KMGV and 93.7 KSKS in the Fresno radio market.