The station is owned by Lotus Communications and it airs a classic rock music format branded as "97.1 The Point."

But by the 1970s, under Donrey Media, it had switched to a beautiful music format, playing mostly instrumental versions of popular songs.

Some of the KYRK DJs included Pat Garret, Anthony Miles, Shaun St John, "Wild Child" Johnny West, Don "Action" Jackson, Harmon and Holiday, Dr. Jerry Thomas, Greg Spin, James and The J Man.

For the first four and a half years, The Point aired an adult album alternative (AAA) format, playing new artists who went onto big careers, including Sheryl Crow, the Dave Matthews Band, Blues Traveler, Jewel and others.

Mike Culotta, formerly of KOMP, was a DJ on the station until his death in December 2010 (though he didn't appear on the air in the months prior to his passing).