Frequent guest Reno sports experts included sportsbook director John Pinto of the Silver Legacy Reno, the late Paul Sonner, who was the owner of Bully's Sports Bars, sportsbook manager Eric Brownlee of the Club Cal Neva, sports handicapping expert and bookmaker Chris Andrews, (who is now the sportsbook director with The South Point in Las Vegas), and Friday night horse racing coverage and analysis with "Pony" Bob Wilkie.
The Jim Rome syndicated show was a long running staple on KPLY, as was the Sports Fan Radio Network.
Prior to that time, the call letters KBZZ were used by a long-standing news and music station in La Junta, Colorado, now KBLJ.
Tom Quinn, president of Americom Broadcasting (owner of KBZZ), had selected the "hot talk" format after his success with Stern in Las Vegas.
On March 23, 2018, KSGG changed call letters to KZTQ and launched the "Bob FM" variety hits format three days later.