Most weekday afternoon and evening programming is from local hosts, while during mornings, late nights and weekends, KXSP carries the ESPN Radio Network.

It provides grade B coverage as far south as Kansas City as far east as Des Moines, and as far north as Sioux Falls.

Meredith sold WOWT to Chronicle Publishing Company in 1975, but held on to the radio stations until selling to Great Empire Broadcasting in 1983.

On November 22, 1999, the WOW call letters were dropped in favor of KOMJ with adoption of a new format of adult standards, branded as "Magic 590".

Originally hosted by Michael Grey, Buddy Ray Jones and Andrew Kosiski, The Front Stretch covered local dirt track racing and NASCAR.

Effective July 1, 2015, KXSP became the primary station for Nebraska Cornhuskers sports broadcasts, sharing flagship status with Lincoln's KLIN.

Scripps exited radio in 2018; the Omaha stations went to SummitMedia in a four-market, $47 million deal completed on November 1, 2018.

[11] WOW received a 1946 Peabody Award for Outstanding Regional Public Service for its program series "Operation Big Muddy".