[5][6] On May 21, 1999, the station flipped to a rhythmic-leaning Top 40 format, branded as "Channel 9-7-7", and adopted the new call sign KQCH.

After a week of simulcasting, and airing a loop redirecting listeners to the new frequency, on May 10, 97.7 adopted sister KBBX's regional Mexican format as "Radio Lobo."

[10] In 2004, KBBX-FM won the prestigious Crystal Award from the National Broadcasters Association for outstanding community service.

Each spring and fall for the past 11 years, Radio Lobo coordinates and hosts Nebraska's only Bilingual Latino Career Fair.

2007- Barrientos Scholarship Foundation Third Annual Latino Heritage Awards named KBBX-FM Business of the Year.