KLXK enjoyed modest success, but rival KQRS-FM had retooled their format to include a large amount of classic rock product, and also had the top-rated morning show in the market.

Cap Cities/ABC, the owner of the rival KQRS-FM, took control of 93X pending purchase (but not KMZZ, which was sold separately later) from Entercom on February 4, 1994.

The Edge came on the air almost two years after KJJO switched to country music, and it did what KJ104 couldn't: it became a massive ratings success.

When KEGE went back to being 93X and the "Edge" name was retired in the Twin Cities, the festival briefly continued as "Edgefest" and was later renamed 93XFest.

Following the Telecommunications Act of 1996 that relaxed ownership restrictions, ABC purchased KEGE's rival, "Rev 105" in March 1997 and immediately began broadcasting hard rock on that station as "X105".

Later that year, on September 18, at 2 p.m., the two stations did a format swap of sorts, with 93.7 returning to active rock and the 93X moniker with new call letters KXXR, while The Edge's format moved over to the 105 frequencies and rebranded as "Zone 105" (though it would be tweaked to adult album alternative) on September 24 after six days of simulcasting 93X on all four frequencies.

[12] ABC sold its non-Radio Disney and ESPN Radio stations, including KXXR, to Citadel Broadcasting in 2007.

It also offered an HD2 channel featuring a CHR/Top 40 format branded as "The Machine", which aired for several years until the station ceased HD operations at midnight on December 31, 2014.

KXXR-HD2's main competition included iHeartMedia's heritage CHR station in the market, KDWB-FM, along with Hubbard Broadcasting's KSTP-FM.