Owned by the E. W. Scripps Company, the station maintains studios on South New Road in Waco, and its transmitter is located near Moody, Texas.

[8] In November 1981, FCC administrative law judge Edward Kuhlmann issued an initial decision favoring Blake-Potash.

[9] However, the review board's decision in July to overturn the initial finding and award Central Texas Broadcasting the permit was based on what it felt was an inaccurate assessment of claims regarding integration of ownership and management—the participation of shareholders in the operation of the proposed station.

In July 1984, the firm announced that its proposed station would be known as KWVT; it would locate its studios at New Road and Bagby and its transmitter at Moody; and that it would become an affiliate of NBC when it signed on.

[13] By the time ground was formally broken on the studios in October, Mann had selected a different call sign: KXXV-TV, from the Roman numeral for 25.

[14] Construction was delayed by weather issues; in the meantime, because of KCEN-TV's switch, NBC programs were unavailable in the Waco area for months.

[17] At the time, NBC was ascendant in the national ratings, and it sought to improve its standing in much the same way ABC had in the late 1970s and early 1980s; KCEN-TV was among the first stations to switch to the network.

While Shamrock was selling in order to focus on larger-market broadcast properties, Drewry owned network affiliates in Texas and Oklahoma.

[30] On November 29, 2004, a Sikorsky UH-60 Black Hawk from nearby Fort Hood clipped guy wires of the KXXV tower near Moody; the helicopter then crashed, killing all seven aboard.

[38][39] Gray opted to retain KWTX-TV and KBTX-TV in Bryan[40] and sold KXXV–KRHD, as well as WTXL-TV in Tallahassee, Florida, to the E. W. Scripps Company for $55 million.

It refused to rehire the news director, and it fired Ric Streed, who had been the lead male anchor for the station since it began broadcasting.