KXXY-FM's studios and offices were located in the 50 Penn Place building on the Northwest side, in early 2022 iHeartMedia Oklahoma City moved KXXY-FM along with sister stations KGHM, KTOK, KJYO, KTST, KREF-FM, to new state of the art studios located at 6525 N Meridian Ave further up the road on the Northwest side just a few miles west from their former studio home in the 50 Penn Place building.
In the late 1960s, the Federal Communications Commission began encouraging AM-FM combos to offer separate programming.
In 1969, KOCY-FM switched to progressive rock, styled after stations such as KMPX in San Francisco and WNEW-FM in New York City.
On May 27, 1982, KXXY-FM flipped to country music, stunting by playing the song "You're the Reason God Made Oklahoma" for 24 hours.
KXXY-FM edged ahead of KEBC in 1983 and would widen its lead to eight share points by the end of the decade.