The station airs an adult contemporary format.

It is also heard on broadcast translator K285EL 104.9 FM in Rochester.

Between mid-November and Christmas, KYBA flips to an all-Christmas music format.

On August 30, 2013, a deal was announced in which Townsquare would acquire 53 Cumulus Media stations, including KYBA, for $238 million.

The deal was part of Cumulus' acquisition of Dial Global; Townsquare and Dial Global are both controlled by Oaktree Capital Management.